Executive Team


Adeel Asghar
CEO & Head of Strategy

A dynamic professional with a diverse skill set and education in marketing, law and business modelling from Oxford University. At Franchise&. He heads up the partnership with the brands that we represent and work with. With a key focus on emerging trends, consumer behaviours, business modelling and strategic alignment. He also heads-up master franchise opportunities Globally with a key focus on Middle East and Asia.

Mikayla Whittle
Head of franchising

Mikayla has been part of the growth of Franchise&. from the inception. She holds an MSc in Psychology. Mikayla oversees the expansion and development of the company's key brands, ensuring their continued success through meticulous franchisee recruitment processes. Her keen eye for talent to fostering strong partnerships have enabled the organization to attract and retain a network of highly qualified franchisees. Mikayla collaborates closely with franchisees, providing support in business planning and strategic marketing.

Head of Acquisitions

Alessia joined the firm after completing her LLM from The University of Glasgow as Legal and Portfolio Manager. She deals with property acquisitions for major franchise brands across the UK. This includes sourcing of properties, arranging viewings, coordinating design team, conducting due diligence, calculating Heat Map, financial modeling and overseeing the legal process and assisting with planning applications.

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Nebojsa Vukojicic
Director at Projects&

As director, Nebojsa oversees and manages all projects for Projects&. Nebojsa graduated with an LLB from the University of Belgrade. Nebojsa has worked with some major franchises in the UK including Heavenly Desserts, Oodles, German Donner Kebab, Donut King, Chilli Flames and Pepes Piri Piri. Nebojsa oversees the entire project from inception to completion. In particular, he is responsible for coordinating with the contractors and suppliers to provide consistent updates on the status of each project. Nebojsa is also responsible for managing and guiding each project to ensure timely openings.

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Eva Merlet
Digital Marketing

Eva is an expert in Digital Marketing at Franchise&, focusing on B2C marketing. Armed with a bachelor's degree in business and a Master's degree in digital marketing, she possesses exceptional skills in understanding consumer behavior and creating engaging campaigns.

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Alisha Asghar
finance assistant

Alisha is currently in her 2nd year of her Bachelor’s Degree in Actuarial Science. Utilizing her strong mathematical skills, Alisha’s role within the company is to assist with the creation of business plans, data entry, and supports the Head of Brands throughout all bookkeeping processes.

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