Executive Team


Adeel Asghar
CEO & Head of Strategy

A dynamic professional with a diverse skill set and education in marketing, law and business modelling from Oxford University. At Franchise&. He heads up the partnership with the brands that we represent and work with. With a key focus on emerging trends, consumer behaviours, business modelling and strategic alignment. He also heads-up master franchise opportunities Globally with a key focus on Middle East and Asia.

Mikayla Whittle
Head of franchising

Mikayla has been part of the growth of Franchise&. from the inception. She holds both a BA and MSc in Clinical Psychology. Mikayla has assisted with the growth and development of the key brands through qualified franchisee recruitment, assists in business planning and oversees the strategic marketing alliance for all franchisees.

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Rumaisa yousuf
PA to Adeel Asghar International Markets

Rumaisa Yusuf has joined our team as the Assistant to the CEO, specializing in international market expansion. With a distinction in bachelor's degree from Glasgow Caledonian University and a background as an executive assistant, she's well-equipped to conduct region-specific research, coordinate crucial meetings, and ensure smooth execution of our global initiatives. Her skills and dedication will be invaluable as we pursue international growth.

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Eva Merlet
Digital Marketing

Eva is an expert in Digital Marketing at Franchise&, focusing on B2C marketing. Armed with a bachelor's degree in business and a Master's degree in digital marketing, she possesses exceptional skills in understanding consumer behavior and creating engaging campaigns.

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Alisha Asghar
finance assistant

Alisha is currently in her 2nd year of her Bachelor’s Degree in Actuarial Science. Utilizing her strong mathematical skills, Alisha’s role within the company is to assist with the creation of business plans, data entry, and supports the Head of Brands throughout all bookkeeping processes.

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