Welcome to Afrikana, the African inspired restaurant brand bringing hints of unique African flavours to the commercial high street. The African inspiration doesn’t stop there with their restaurant’s music, interior, ambience, art and overall ambience all influenced by the beautiful African culture!
As part of Afrikana’s growth strategy they have developed their brand standards to aim at providing a market-leading service which exceeds the expectations of their clients. To do this they focus on the following 4 key aspects of their business: Branding, Event’s & PR, Marketing and Operations.

Marketing

With a dedicated in-house marketing and design team, Afrikana are constantly expanding and exploring fresh new ideas. The team also provides direct and digital marketing across various platforms.

Branding

Afrikana wants to stand out amongst it’s competitors with it’s branding and has invested in high quality packaging. From their food packaging and consumables to their inhouse sauces, all of their items are branded with the distinctive Afrikana packaging ensuring that the brand stands out and that the brand image is kept alive and vibrant.

Events & PR

Afrikana believes that a key to their success is to create an unmissable atmosphere in their stores to give customers a true taste of the Afrikana experience, from live DJ’s to live African drummers giving the customers a truly immersive experience.

Operations

Believing that technology is key to their operations Afrikana uses state of the art software to assist with all aspects of day to day operation of their stores. 
 





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