Welcome to Franchise&

Where your franchise journey begins

At Franchise& we work with carefully selected brands, offering emerging, national and international opportunities.
Whether you’re a first-time single unit operator or a seasoned multi-unit franchisee – we would love to hear from you!
Our team has diverse experience in subjects ranging from marketing and psychology to legal frameworks and business modelling, allowing us to come together to specialize in the franchising sector.
We will work with you to find the best fit based on your areas of interest and your level of investment.



Executive Team


Adeel Asghar
CEO & Head of Strategy

A dynamic professional with a diverse skill set and education in marketing, law and business modelling from Oxford University. At Franchise&. He heads up the partnership with the brands that we represent and work with. With a key focus on emerging trends, consumer behaviours, business modelling and strategic alignment. He also heads-up master franchise opportunities Globally with a key focus on Middle East and Asia.

Mikayla Whittle
Head of Key brands

Mikayla holds both a BA and MSc in Clinical Psychology. At Franchise&. Mikayla currently heads up key relationships and the franchise development for CUPP, Heavenly Desserts, Oodles and Afrikana. In addition Mikayla looks after Canada and the GCC in particular the Kingdom of Saudi Arabia. Since joining the team in 2020, Mikayla has assisted with the growth and development of these brands, delivering over 83 additional territories.

Tareq Shaheen
Head of CareerBuddies

Tareq has vast experience working in the international franchising sector which includes the GCC and Europe. Tareq specialises in EdTech and recruitment. He was comissioned by Franchise& to support in the development of the education and recruitment brand CareerBuddies.

Grant Mcmillan
Head of Guesting.io & 4x4 vh

Grant studies Marketing at the University of Strathclyde. He is a tech-advanced individual specialising in proptech and B2C software. He was comissioned by Franchise& to support in the development of short stays brand Guesting.io and is now scaling it internationally. He assists in franchising for 4x4 Vehicle Hire for their international expansion.

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