At Franchise&. Adeel heads up the partnerships with the brands that we invest in through equity partnership or master franchising. With a key focus on emerging trends, consumer behaviours, business modelling and strategic alignment he looks to scale the brands acting as a catalyst for growth. He also heads-up franchise opportunities globally with a key focus on Middle East and North America.
Mikayla holds both a BA and MSc in Clinical Psychology. At Franchise&. Mikayla currently heads up key relationships and the franchise development for CUPP, Heavenly Desserts, Oodles, Afrikana and Sure Care. In addition Mikayla looks after Canada and the GCC in particular the Kingdom of Saudi Arabia. Since joining the team in 2020, Mikayla has assisted with the growth and development of these brands, delivering over 83 additional territories sold across the brands amongst both single unit and multi-unit franchisees. Mikayla focuses on consumer behaviour and demographic research. Mikayla is responsible for the selective recruitment of franchisees, offering support to both the franchisee and franchisor during the onboarding process.
At Franchise&. Tareq is looking to scale up the brands the company works with. Tareq has vast experience in the franchising world and has worked in a multitude of places including Europe, the United States and the Middle east. Tareq is results orientated and specializes in the business development, operations and P&L oversight involving both start-up and established franchises.
As the head of marketing Grant works directly with Adeel Asghar and the rest of the team assisting with any digital matters. His main focuses are developing digital marketing strategies on how to grow the business in the online environment. He maintains the Franchise& social media pages including LinkedIn, Facebook and Instagram as well as generating leads for the head of franchising team through Facebook advertising. Grant’s role involves him working with graphic designers to develop content creation for each of the brands social media, creating newsletters, dealing with customer enquiries and promoting all brands through social media campaigns. Grant is currently studying towards a BA in Marketing at the University of Strathclyde
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