Welcome to Franchise&

Where your franchise journey begins

At Franchise& we work with carefully selected brands, offering emerging, national and international opportunities.
Whether you’re a first-time single unit operator or a seasoned multi-unit franchisee – we would love to hear from you!
Our team has diverse experience in subjects ranging from marketing and psychology to legal frameworks and business modelling, allowing us to come together to specialize in the franchising sector.
We will work with you to find the best fit based on your areas of interest and your level of investment.

Executive Team


Adeel Asghar
CEO & Head of Strategy

A dynamic professional with a diverse skill set and education in marketing, law and business modelling from Oxford University. At Franchise&. He heads up the partnership with the brands that we represent and work with. With a key focus on emerging trends, consumer behaviours, business modelling and strategic alignment. He also heads-up master franchise opportunities Globally with a key focus on Middle East and Asia.

Mikayla Whittle
Head of brands

Mikayla has been part of the growth of Franchise&. from the inception. She holds both a BA and MSc in Clinical Psychology. Mikayla has assisted with the growth and development of the key brands through qualified franchisee recruitment, assists in business planning and oversees the strategic marketing alliance for all franchisees.

Eva website picture

Eva Merlet
Digital Marketing

Eva is an expert in Digital Marketing at Franchise&, focusing on B2C marketing. Armed with a bachelor's degree in business and a Master's degree in digital marketing, she possesses exceptional skills in understanding consumer behavior and creating engaging campaigns.

Untitled design

Alisha Asghar
finance assistant

Alisha is currently in her 2nd year of her Bachelor’s Degree in Actuarial Science. Utilizing her strong mathematical skills, Alisha’s role within the company is to assist with the creation of business plans, data entry, and supports the Head of Brands throughout all bookkeeping processes.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Please see our Privacy Policy for more info.